Emirates launch preparations move up a gear

Emirates-flight-crewEmirates Airline is moving into the final stages of preparations to launch its new non-stop service from Durban to Dubai on October 1st.

Activity has been intensified since Emirates held a highly successful road show event on July 27th at Durban’s Inkosi Albert Luthuli International Convention Centre. More than a 1,000 guests witnessed a glittering introduction to the multi-award winning airline and its awe-inspiring home of Dubai.

Now, with just 5 weeks until the first flight departs, the countdown has really begun.  In support of the launch, Emirates has set up a new sales office in Umhlanga Rocks, the buzzing residential, commercial and resort suburb just north of Durban.

News of the new service has spread fast within KwaZulu Natal, thanks to the media and the advertising of vacancies to support the new sales office via  Emirates’ reputation in South Africa exceeded itself with the applications for these positions being oversubscribed by 600%.

Aside from a sales manager, the Emirates Durban office has employed four cargo staff, five ticket office staff, six airport staff and one sales staff member. Meanwhile, Engineering support in Johannesburg is being re-arranged so that a six-strong engineering team will be permanently based in Durban.

To further support the new route and Durban sales team, Emirates has been hosting travel trade workshops in the KwaZulu Natal region.

Fouad Caunhye, Emirates’ Regional Manager, Southern Africa, said: “We’re very pleased with where we’re at five weeks out. We’ve got a strong team in place and it’s all go.  Of course, we couldn’t do this without the support of the regional authorities, and for that we are very grateful. We’d also like to thank the people of Kwa-Zulu Natal who have bought tickets, and we look forward to many more experiencing Emirates for the first time. We’re very proud of what we do and the standards we deliver.”

Emirates will be the only carrier flying international routes on a daily basis out of Durban. The airline already offers a daily service out of Cape Town and goes triple daily out of Johannesburg.

Dubai and Durban have a lot in common. Both are major international transport hubs with Durban boasting the busiest harbour in the southern hemisphere. Both are bustling internationally-renowned cosmopolitan cities with large Asian infusions. And both are commercial leaders within their respective regions.

The Emirates Durban Route will launch on 01 October 2009, with EK775 departing Dubai daily at 10h25 arriving in Durban at 17h10. Flight EK 776 will then depart from Durban at 18h40 and arrive in Dubai at 05h20.  For more information visit

About Naufal Khan

Naufal Khan was the Publisher at ADISHAKTI MEDIA and the editor-in-chief of the South African Indian news service Indian Spice. Khan was former Sunday Times journalist and also an occult fiction and non-fiction writer with several published titles.