Tantra Entertainment Pvt. Ltd. (TEPL) the Ilicensee for 2010 Miss Universe India Pageant will be holding the finale of I AM She 2010 on May 28, 2010. TEPL along with the Alchemist Group hopes to inspire the youth and ignite the nation’s collective consciousness towards pressing issues like cancer, environmental awareness, child welfare and people with special needs. This contest is purely a celebration of life, self discovery and confidence for these contestants.
An extremely excited, Sushmita Sen confessed “Today, being the India license holder for holding the preliminary to ‘2010 Miss Universe’ pageant, 16 years after bringing the crown to India, feels like life has come full circle for me. Having been in that position I understood that language could be a barrier for many aspiring women, and thus we are proud to say that ‘I AM She 2010’ has no language barrier… we allow the contestants to express themselves in any language they are comfortable with, aided by interpreters. I believe Indian girls are the most beautiful in the world and without doubt have the most substance and courage in them. I aspire to celebrate the uniqueness of these 30 deserving contestants and hope to bring back the crown this year!”
The selected 30 contestants will undergo three weeks of intensive training under the most eminent experts in communication, diet, personal grooming, fashion, fitness etc. The likes of Sathya Saran, Dr. Jamuna Pai, Lubna Adam, Bharat & Dorris, Sandip Soparrkar will guide these girls through this hard-working, disciplined yet exciting journey. The contestants will be indulged with the best apparel brands like Marc Jacobs, Stella Mccartney, Moschino, Alberta Ferretti, Jean Paul Gaultier, Lanvin Alexander Mcqueen, Halston, Diane Von Furstenberg in the finale’ and certain sections of the grooming tenure by TSG group; put up at the picturesque Westin (official hospitality partners) providing them a home away from home.
An elated Dia said: “I am confident that Sushmita will bring the grace, the glamour, and the intelligence to the 2010 Miss Universe India pageant. I am humbled to be invited here and delighted to be a part of this celebration. And I wish the contestants all the very best. I am sure they will make India proud!”
Speaking on this new initiative, Mr Singh, Chairman of Alchemist Group said, “We are proud to be associated with this event, and I believe Sushmita Sen is the best person to embark on this journey. At Alchemist we believe in ‘building a golden tomorrow’ and with ‘I AM She 2010’, Sushmita Sen is paving the way for the talented beautiful girls of our country to aim for a glorious tomorrow. Ms. Sen is the epitome of beauty, style and charisma, and will prove to be the perfect role model for these young girls. I wish them all the best for the coming days and hope this year we bring back the crown!!”
The I AM She 2010 is all about celebrating uniqueness, and self. And, it has been successful in discovering our Indian women who have beauty, brains, heart and a spark of what it takes to represent the nation on a global platform like the 2010 MISS UNIVERSE Pageant.
Kolkata, West Bengal, May 3, 2010