The India Show – a blue-chip trade and investment dialogue, taking place in Johannesburg from 29 August to 1 September in Johannesburg – will also be exposing South Africans to a taste of India’s culture and design flair.
Along with India’s status as one of the powerful BRIC developing nations that are reshaping the global economic landscape, the country also boasts an extremely strong contemporary fashion industry.
The India Show Fashion Show, taking place at the character-filled Turbine Hall in Ntemi Piliso Street, Newtown, on Monday, 30 August, will showcase a selection of cutting-edge Indian designs in a bid to drive business between the South African and Indian fashion and textile industries.
Two of India’s most accomplished fashion designers, Manish Malhotra and Satya Paul, will present their latest collections. The audience is in for a double visual treat, as these striking pieces will be modelled by drop-dead-gorgeous Indian models Freddy Daruwala, Piyush Walia and Dipti Gujral, as well as premier South African models.
In addition, Satya Paul will be ending with a showstopping finale featuring three reigning beauty queens from the nation that has perfected the formula for producing naturally exquisite women. They are Manasvi Mamgai, the winner of the Pantaloons Femina Miss India (PFMI) World 2010 title; Neha Hinge, who was crowned the Pantaloons Femina Miss India International 2010; and Nicole Faria, who holds the title of Pantaloons Femina Miss India Earth 2010.
Designer Manish Malhotra’s areas of creativity span everything from Bollywood design to bridal couture, and he is regarded as a fashion pioneer. He is a hot favourite when it comes to dressing India’s most beautiful and glamorous stars such as Kareena Kapoor, Shilpa Shetty (for whose engagement he designed a classic sari) and Aishwarya Rai, as well as stylish men like Sharukh Khan, Amitabh Bachchan and Saif Ali Khan. Even Kylie Minogue, Jean-Claude van Damme and the late Michael Jackson have enjoyed the benefit of his styling acumen.
Malhotra’s newest couture collection, titled “Celebration”, looks back at India over the years. The hues, fabrics, textures and embroidery that represent the country’s rich culture are interpreted using a contemporary perspective, celebrating the various eras from the Mughal period to the Rajasthan royalty to contemporary bridal wear. Set in jewel tones and using luxurious fabrics like velvets and antique brocades, the collection amalgamates traditional zardosi and thread work with edgy, contemporary designs.
Celebrating 25 years of original design in the fashion industry, Satya Paul is an iconic designer label known globally for its signature prints, ingenuity of designs and a vivid colour palette. It has evolved from a quintessential Indian sari designer sari label to a brand positioned firmly in the arena of international couture, with extended product lines comprising saris, bridal wear, fusion and western clothing, and including women’s scarves and bags as well as men’s accessories such as ties, cufflinks, wallets, belts, writing instruments and fabrics.
Satya Paul’s collection “Zen, Zest, Zip, Zap and Zing” is being presented for the very first time in Johannesburg. With soft silhouettes that are easy to wear, the collection features a mix of saris and western garments. Its underlying inspiration was to break away from colourful prints and highlights for the season, and instead indulge in bold white graphic patterns on cheerful shades. With a variety of fabrics and an interesting play with embroidery textures, this delightful collection is a tribute to the women of today.
Don’t miss this rare opportunity to witness the latest developments in contemporary Indian fashion design, which will set the catwalk on fire courtesy of the country’s most sensational modelling talent, right here on Joburg’s doorstep. The India Show Fashion Show on 30 August starts at 6.30pm for 7.30pm, with tickets available at Computicket at R150.00