What we’re doing this World Aids Day…

Next Wednesday, 1 Dec, loveLife will be putting young people – and our cool, funky brand – in the spotlight with two awesome events in Jozi and Cape Town. This is what Mzansi can look forward to on World Aids Day – so spread the word: call your friends, message your family, and tell your partner organisations, suppliers and colleagues:
JOZI: loveLife/Liquideep flash mob with the UNFPA

loveLife is joining forces with the country’s hottest House Music duo Liquideep, as well as Ama Kip Kip to give young people a voice at an exciting flash mob, co-funded by UNFPA, the United Nations Population Fund.

Liquideep will be performing at Cresta Shopping Mall Amphitheatre on 1 December 2010 from 3pm. One of the songs they will be sharing with the crowd is called “Love your life”, which they have offered to loveLife for use in events centred around positive living and testing.

Liquideep Performer Ziyon adds that World Aids Day is a moment to focus on a serious issue that still affects a lot of people. “It’s another way to bring awareness about what is going on. It’s also an opportunity for us to be tools in helping bring hope to those who need it. Through our collaboration with loveLife we hope to be a part of helping change lives and help bring awareness through our medium, music,” he adds.

For the next week, youth will be invited to attend the event through various social media platforms. They’ll also be given instructions to the steps for a choreographed dance that the youth mob will perform to Liquideep’s debut hit “Fairtytale” so they can take part in all the action. But, it’s not all about entertainment on the day. Given that most young people in SA do not live “Fairytale” lives and as such, are more prone to risk tolerance in response to their circumstances, all youth on the day will be invited to “tell their story – rewrite their destiny” on giant walls erected at the amphitheatre. As part of loveLife’s larger Make YOUR Move campaign, young people are encouraged to take personal responsibility and initiative to better their lives. The World Aids Day event will give youth the chance to voice their plans for the future – to give a tagline to their lives and define their own futures in a positive light.

Nkosana Modise from Ama Kip Kip will be attending the event to judge the winning tagline from the day. In addition, young people from across the country will be invited to submit their own taglines in the form of emails or postings on a ‘virtual wall’ on loveLife’s official Facebook page – the winning tagline will be selected by Ama Kip Kip and loveLife, to be reproduced in a limited print run of T-shirts under the Ama Kip Kip staple.

Modise says the brand is popular among young people who often support them, and partnering with loveLife this World Aids Day means that they can return that support. “It gives us the opportunity to empower them and encourage them to protect themselves against the scourge,” Modise adds.

Also supporting the day will be Soul Magazine, who will be attending the event and covering the taglines in an upcoming issue; as well as the Olive Leaf Foundation who will be on hand to provide HCT promotion to encourage youth to find out their status by getting all the facts about the importance of testing, where to test and what to do if you test positive or negative.

“UNFPA is proud to be part of this initiative where young people can make their move and choose a healthy lifestyle. When young people actively participate in HIV prevention programmes they demonstrate leadership that will change the course of the epidemic. The partners that loveLife have brought together for this exciting World Aids day event show that we can unite young people in the HIV response through innovation and creativity,” says Gerrit Maritz, National Programme Officer, HIV Prevention, United Nations Population Fund.

Cape Town: V&A Waterfront concert

We will again spread love and encourage life at this year’s World Aids Day celebrations concert at the V&A Waterfront Amphitheatre in Cape Town. There is an exciting bumper line-up which promises an event not to be missed.

Like in years before, loveLife will be taking over the waterfront with educational and interesting entertainment. The fun starts at 12pm sharp on World Aids Day, 1 December 2010, with a listing of local Capetonian performers taking over the stage. Face-painters and photographers will be on the ground among the crowd to keep everyone on their feet. The list of entertainers includes the Sabastian Ensemble, Zolani Bongo, Shelley Gordon, Intsikelelo Gospel Group, Jody Williams and the Brown Suga band.

The loveLife message this year is Tell Your Story, Re-Write Your Destiny and to illustrate this message, all youth on the day will be invited to tell their story and rewrite their destiny on giant walls erected at the amphitheatre. As part of our larger Make YOUR Move campaign, young people are encouraged to take personal responsibility and initiative to better their lives. The fun dedicated to the World Aids Day event will stop at 6pm.


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