Abused Indian Goddess

India Ad agency Taproot physically recreated scenes from old hand-painted images of Indian goddesses.

abused women, india's daugher

A picture is worth a thousand words, it is said. Few images perhaps epitomize this idiom better than these powerful visuals, depicting physically abused Hindu Goddesses.

The visuals are strikingly beautiful as well as disturbing that represent the social ills of today’s society. Share your thoughts with us about this stunning production. A powerful ad campaign showing beaten and bruised Hindu goddesses serves as a stark reminder of the violence against women that plagues India. The shocking images depict Saraswati, Durga and Lakshmi with bloody lips, black eyes and cuts on their beautiful faces.

Here is a crash course in Hindu mythology for those who do not know:
Saraswati, is the Goddess of Knowledge
Lakshmi, is the Goddess of wealth and prosperity
And Durga, is the Protector

But Saraswati, in her infinite wisdom, Lakshmi, in all her riches, and Durga, in her strength, are unable to protect themselves in face of debilitating domestic abuse. Indian agency Taproot’s hauntingly beautiful images have exploded all over the world wide web, bringing to light the contradiction that sees worship of female goddesses while gender abuse against women remains a common occurrence.


About Naufal Khan

Publisher & editor of Indian Spice.

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