With a packed calendar of entertainment, festivals, cultural celebrations, guaranteed sunshine, award-winning restaurants, world-class shopping and a huge variety of hotels Dubai is the ideal welcoming, exciting and unforgettable holiday and business destination.
The UAE has succeeded in placing itself amongst popular tourist destinations on the global map of tourism, through launching ambitious developmental initiatives and high quality projects to preserve the country’s gains and earn more achievements in the tourism sector that is full of opportunities. After one year of Dubai’s Tourism Vision for 2020, in line with its successful Expo 2020 bid, significant first steps have been taken to achieve the target of attracting 20 million annual visitors by 2020, leading the tourism authority in the city to officially declare its official goal: for Dubai to become the world’s most visited city.
His Excellency Helal Saeed Almarri, Director-General of Dubai’s Department of Tourism and Commerce Marketing (DTCM) said: “the first phase of our second international airport has opened at Dubai World Central and a substantial number of new hotels, attractions and events have opened, taken place or been announced. Further, in addition to UAE federal pre-entry visa regulations on European Union member states being lifted, major legislative changes have been made which will directly and positively impact the tourism sector and enable us to attract more business and leisure travellers.”
“The pursuit of this ambition means that for the tourist the destination is constantly being enhanced with more attractions, more events, more hotels, world-leading infrastructure and services and a holiday experience which delivers beyond expectations – whether the tourist is visiting for the first time or is a repeat guest.”
Issam Kazim, CEO of the newly formed Dubai Corporation of Tourism and Commerce and Marketing, commented: “ Dubai is known around the world as a ‘must-see’ city. One of our objectives is to adapt this narrative so it becomes known as a city that ‘must-be-experienced’. The range of activities that a visitor can do in one day in Dubai is unparalleled.”
Issam Kazim commented: “Our new digital platforms will provide the opportunity for us to talk about Dubai and its offering, by delivering the message that this is a destination which must be experienced and then help ensure that each visitor has an experience that is beyond expectation.”
The new marketing approach adapted comprises of a website, app and social media platforms which have been designed to attract and inform visitors and help them plan their trip and experience the city during their visit.