When one starts an Indian news magazine – then one day you wake up and 10 years have gone by, you realize you have reached the top of the Himalayas.
I still remember it was raining like mad, icy cold draughts pierced my skin, trying to keep warm with chai that we made at home. The St Benet’s library was filled with tons of literature but none of them had our names on it. I stared at Lakshya as she tapped the frame of her Lois Lane specs & realized we needed to do something outside our scope of Oxford’s Halls but filled with our passion for things Indian.
She started humming the theme song from ‘Dilwale Dulhaniya Le Jayenge’ as I begged her to shut up before the octogenarian at the library decided to throw us out. Eventually I distracted her and said, “let’s start an Indian news mag….”
When I tell people, responses go like “Wow!” and “10 years?” as if they really know what ten years in the digital space is. You see the thing is that 10 years in the digital space is equating dog years rather than people years. Each year was a different experience for us.
We’ve had our own Sex & the City experiences, however, Lakshya wrapped in a sari could never puff a cigarette like SJP whilst writing a column but I could – the cigarette I mean not the sari.
The nights and days we spent trolling around cities, making a plan to get to an interview whilst still studying and also going broke just making sure we kept a reputation of Indianspice – we did it! When I think back we’ve met Bollywood stars, Madiba & Graca, so many different His Holiness’, pissed off tons of people, had lawsuits against us but all of that and more kept us alive.
Little did we know that we came up against some of the heavyweights in the digital publishing industry but that was never our goal – we just wanted to write and build a community in SA where it lacked well let’s just say the spice.
Eventually I branched out I got busy; Lakshya took on the reins for a while whilst I started to write for the Sunday Times. But Indianspice was always home for me.
Endless nights of keeping up with the likes of India Times, Times of India, India Glitz, we’ve become the beacon of Indian lifestyle in the South African digital publishing space. It seems in digital magazine years, 10 was the right number to be.
To quote or rather misquote A. Milne:
But now I am ten, I’m as clever as clever, so I think I’ll be ten now for ever and ever.
I want to thank first and foremost Lakshya Malhotra for her support in my journey with Indianspice and look forward to many more decades!
Thank you to all of our contributors, readers, supporters, and friends! We couldn’t have done it without you.