So Friday the 13th turned out to be a great day in the Indian Film Industry as after much anticipation Bollywood lovers finally were treated to the location of this year’s IIFA Awards. While New York, Abu Dhabi and Bangkok were strong contenders to host this magical celebration of cinema, the 2015 showcase of Indian cinema has been confirmed for Malaysia after creating mass hysteria in 2002.
Established in 2000 with the objective of promoting and showcasing Indian cinema on a global platform with its vision ‘One People, One World’, IIFA strives to break down cultural and geographical barriers through the shared expression of cinema. From what was a one-night magnificent celebration and awards ceremony to recognise the achievements of the Indian film industry at the Millennium Dome in London, IIFA has now grown into a 3 day weekend of live events including exhibitions, film screenings, premieres, sporting events, dazzling fashion, music and the gala awards ceremony.
Over the years the IIFA Awards have serenaded the world with its glittering charm spreading the magic Indian cinema to various exotic locales around the world. Speaking at the announcement which was headed by Bollywood superstar Anil Kapoor, IIFA director Andre Timmins said “We are going to Malaysia in the first week of June. We had a great time in Malaysia in 2002.
We are coming back after 13 years. It is a great destination, a lot of our movies are being shot there off late so it will enhance the business locally. It is going to be fun. There will be fashion shows, IIFA rocks and the main IIFA Awards night coupled with the biggest names of Indian Cinema”. Hoping to add a strong flavour of Tamil Cinema this year in Malaysia, Timmins continued “We are going to work around what we normally do like there is going to be fashion, music and the main awards. What we did with Kevin Spacey and John Travolta we are going to do that this year with south stars. They are extremely popular and we are hoping to secure legends like Kamal Hassan and Rajnikanth”. Sharing the big scoop in South Africa a day before the official announcements, IIFA loyalist and Bollywood critic Shalandra Bunseelal said ” After attending 13 IIFA awards across the world, I am looking forward to this grand and glitzy celebration of Indian cinema that beautifully showcases our cinema to the world. There promises to be dazzling fashion, movie previews and the high powered main night with the biggest names from cinema. I know there are some big surprises and big competitions in the pipeline for South African fans as well. And in typical IIFA style, we can’t wait for the big guns to deliver their electrifying performances.
IIFA for me is a family experience and one that I cherish forever and South Africa can be proud to be among the first countries to break the news”. This year’s celebration is set to yet again set to attract media from across the world with the firm favourites being PK, Haier and Queen.