hlaudi praise song
Image Credit: TimesLIVE

Hlaudi: Play My Song That Praises Me

SABC COO Hlaudi Motsoeneng has instructed all the public broadcaster’s radio stations to play a song that has been composed in praise of him.

hlaudi praise song
Image Credit: TimesLIVE

This comes under criticism displaying a narcissistic approach clearly indicate Motsoeneng’s pride and ego over

the 90% local music policy which forms part of the broadcast reform strategy.   The controversial executive is alleged to have instructed the broadcaster’s radio stations to play a song by poet Mzwakhe Mbuli throughout the day. The song, features a female choir praising Motsoeneng, will be played by all SABC radio stations.

Mzwakhe Mbuli said he and other artists decided to compose a tribute song to thank Motsoeneng for making the decision.  Mbuli had last night on SABC News indicated that this move by Motsoeneng showed that there was good leadership at the SABC.

Jazz legend Don Laka, who recently caused uproar once again by threatening Lotus FM with shutdown if the station and listeners did not fall in line with the new policy also praised the move.

“That 10% is fine. It will mean that foreigners have to fight for that 10% and it won’t be us fighting for 10% in our own country. It’s a huge victory for us. We don’t want our children singing the praises of foreigners at the expense of our musicians,” Laka explains. “I mean, you can listen to Jay-Z on radio once a day or once every two weeks if you really like him, but mostly, you will be listening to us.”

Other artists also praised the decision, as they believed that it was about time local artists were given enough airplay on SA’s radio stations. “90% South African Music on SABC station…..Thanks to the Powers be and Thank you #Donlaka sir for your contribution,” Black Coffee tweeted.

How much does the SABC Choir cost?

SABC has spent R6.7 million on its own in-house choir in just two years, and will spend a further R3.7 million next year, the Democratic Alliance (DA) said on Thursday.

“The DA last year revealed that the SABC choir sings songs in praise of SABC COO, Hlaudi Motsoeneng, in staff meetings with the lyrics ‘Hlaudi Motsoeneng reya o leboha’ (Hlaudi Motsoeneng we thank you).”

Van Damme said in her reply Communications Minister Faith Muthambi “claims that the choir no longer sings these songs, the DA has it on good authority that the choir continues to do so, and did so as recently as last month”.

The DA called for the disbandment of the choir as a means of cutting unnecessary costs at the SABC.

“It makes absolutely no sense for the SABC to have an in-house choir, particularly if it exists to inflate Mr Motsoeneng’s ego. There are plenty of talented choirs in South Africa that can be commissioned by the SABC should the need arise,” said Van Damme.

“The choir is not the only body at the SABC forced to sing Mr Motseoeneng’s praises, SABC stations have been instructed to play on high rotation a song by Mzwakhe Mbuli and other local artists praising Motsoeneng for his 90% local content decision. The DA will submit parliamentary questions to determine the costs associated with commissioning this song.”

Source Inputs: Morning Live, SABC News, Destiny Man

About Naufal Khan

Naufal Khan was the Publisher at ADISHAKTI MEDIA and the editor-in-chief of the South African Indian news service Indian Spice. Khan was former Sunday Times journalist and also an occult fiction and non-fiction writer with several published titles.