The emotional British Airways ad about an Indian granny just won an award.
LOS ANGELES: Director Neeraj Ghaywan, who received the National Film Award for his first directorial Masaan, has been honoured in the US for his first TV commercial titled Fuelled By Love for British Airways. The nuances of both the cultures are portrayed subtly but very effectively.
The video showcases the story how a British Airways crew member named Helena falls in love with India during her first visit to the country and also her emotional connect with one of the passengers, an old woman named Anandi.
The A-List Hollywood Moving Image Advertising Awards is a creative advertising competition, dedicated to moving image advertising across all platforms. The competition accepts entries from around the world in Film/TV, Interactive, Integrated Campaign, and Craft Technique.