23rd June 2016, Madrid: The 17th edition of the Videocon D2H IIFA Weekend and the NEXA IIFA Awards powered by Le Eco began the festivities today in Madrid, Spain.
The IIFA Celebrations for 2016 were officially kicked off with the Opening Press Conference held at Hotel Westin Palace, which was attended by media, dignitaries and friends of IIFA. Eminent Bollywood Stars like Anil Kapoor, Sanjay Dutt, Sridevi, Boney Kapoor, Sanjay Leela Bhansali, Shabana Azmi, Javed Akhtar, Rakeysh Omprakash Mehra, Boman Irani, Kabir Khan, Ranveer Singh, Bipasha Basu, Huma Qureshi, Vivek Oberoi, Dia Mirza, Riteish Deshmukh, Neha Dhupia, Madhavan, Aftab Shivdasani, Sohail Khan, Sajid Nadiadwala, Shriya Saran, Sonu Sood, Jackie Shroff, Richa Chaddha, Frieda Pinto, Lara Dutta and Mahesh Bhupathi are some of the many stars and celebrities participating in the biggest Indian Film Awards show internationally.
The press conference was followed by a special teaser screening of the Rakeysh Omprakash Mehra film- Mirziya.
Fans of Indian Cinema can look forward to a string of star-studded events including the IIFA Rocks – a music mega-event held at IFEMA – Feria de Madrid where some of the best artists in the music industry will perform.
PHOTO GALLERY: Check out who else was at the IIFA Press launch click here
Madrid will also get to experience IIFA Stomp & Rang Jam- a celebration of one of the biggest and most colorful festivals in India – Holi. IIFA will also be an intrinsic feature of the Mulafest this year, Madrid’s annual culture fest that brings together music, art and food all in one place and hosted at IFEMA – Feria de Madrid.
The final and most awaited event of the weekend is the NEXA IIFA Awards powered by Le Eco, a spectacular and glamorous night which honors and celebrates excellence and deserving work in Indian cinema will be held at IFEMA – Feria de Madrid.
Speaking of the association, Mr. R. S Kalsi, Executive director, Marketing & Sales, Maruti Suzuki India Ltd. said “We are delighted to associate with NEXA IIFA Awards 2016 for the second year, last year we showcased our Premium crossover S-Cross at IIFA. This year we will showcase how NEXA is at the forefront of bringing innovation & delivering outstanding experiences.
Nexa is not just an automotive brand but also a lifestyle brand. NEXA is all about newer and premium experiences, just like IIFA which builds lifetime experiences and felicitates excellence in Indian cinema at a global stage”