Coca Cola India has dropped Bollywood superstar Salman Khan as brand ambassador for its soft drink ‘Thums Up’ after four years of association. Khan’s contract with the beverage company had expired last month they’ve opted not to renew it, according to industry sources.
It has arisen that the company has opted to look at a younger face to replace Salman and the company is in talks with star Ranveer Singh to replace him.
When contacted, Coca Cola India declined to comment.
The company’s decision to not to renew the contract with the 50-year-old actor is more to do with the image of Coca Cola, which is seen as a young brand, a source said. “That explains why Coca Cola is talking to a much younger star like Ranveer Singh,” the source added.
Mr Khan has been among the top celebrity endorsers reportedly charging Rs. 5 crore per year per brand. Recently, he had courted controversy when he supported Pakistani artists saying “they were not terrorists” in the wake of a debate on whether they should be allowed to work in Indian movies after the Uri attack.