Lotus FM has fallen further in listenership figures, since the inception of the SABC content policy of 90/10 in June 2016.
The Indian national radio station listenership fell by 130,000 from 390,000 to 260,000 in the first four months of the implementation.
Now in a recent article on BusinessLIVE the station has reportedly lost more than 40% of listenership to other stations.
The president of the South African Hindu Maha Sabha, Mr. Ashwin Trikamjee who is also the chairman of the ‘Save Lotus FM’ group is planning to intervene in the affairs of the station.
Trikamjee who met with former Communications Minister, Faith Muthambi was given a commitment to look into the matters however nothing was actioned from the Minister’s end.
The Maha Sabha president is planning to meet with the interim SABC board members to discuss a way forward to save the shattered station. The station has lost confidence of the South African community, largely due to incidents that have come to light in the manner which management of the station is being carried out.
Last week, SABC interim board member Krish Naidoo had told journalists that the board would meet over the discussion of the 90/10 SABC content policy in an effort to boost revenue.
SABC spokesman Kaizer Kganyago told Business Day that the matter of relaxation of the 90/10 policy was created by the media.
“Everybody has been pre-empting a decision on this policy. I think we should give the interim board sufficient time to discuss this matter and come to a decision.
“The interim board was only inducted last week and now everyone wants it to jump into this matter. There are many other urgent matters that this board must deal with, it’s not only the 90/10 policy,” Kganyago said.
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