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SABC Local Content Policy To Be Reversed

A picture taken on October 20, 2010 shows the logo of SABC (South African Broadcasting Corporation) at its headquarters in Johannesburg. South Africa's crisis-hit public broadcaster posted a modest profit in the first six months of the 2010 financial year after a financial meltdown forced a government bail-out the previous year. AFP PHOTO / STEPHANE DE SAKUTIN

After SABC spokesman Kaizer Kganyago had told Business Day that the matter of relaxation of the 90/10 policy was created by the media, it seems this was not the case.

It has come to light that the local content policy by ousted SABC COO, Hlaudi Motsoeneng will be reversed as mentioned by SABC CEO, James Aguma.

The 90/10 policy led to SABC audiences from the listenership of radio stations like Lotus FM to TV channels like SABC3 dropping drastically and also impacting revenue and profits,  The SABC’s new interim board, tasked with trying to save the beleaguered South African public broadcaster, is now taking action to “overturn” the 90% local content implementation.

The SABC will return to the previous 60% local content quota – the standard set by South Africa’s broadcasting regulator, the Independent Communications Authority of South Africa (Icasa).

Hlaudi Motsoeneng‘s 90% bar for local music and 80% TV content decisions for SABC3 saw dramatic listenership and viewership losses for the SABC over the past 9 months.

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