Sandton Gets Sweeter With Verulam Entrepreneur

Yadev Singh (28) is a young South African who has not allowed life’s challenges to get in the way of him becoming a successful entrepreneur.


He raised the capital, created the concept and began his own takeaway dessert business this month.

Singh overcame financial hardship, bereavement, and bipolar disorder to open the doors of Sticky Waffle on 1 September at Grosvenor Crossing, Bryanston.

He moved to Johannesburg in his Grade 10 year from the small town of Verulam in KwaZulu-Natal. “I always saw things differently and did things differently to the other kids and when I came to Joburg, I just stood out,” said Singh.

“He scraped through matric and studied graphic design at the University of Johannesburg on and off for a few years. “I took up a number of jobs after graduating but always butted heads with my superiors and struggled to obey authorities.”

Though he had put aside a fair amount of money while working, he had to use it all to pay medical bills when he was diagnosed with mitral valve prolapse and later depression.

Source: Sandton Chronicle

Staff at Sticky Waffle are excited about the new dessert take-away business at Grosvenor Crossing. Innocent Ndlovu, Gracious Ndlovu, Pilani Ndlovu and Yadev Singh pose in front of the pay station. Photo: Sarah Koning

About Indianspice Staff Reporter

Report and write stories for It is our ambitious goal to cover issues/events/news concerning South Africa and the diaspora.

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