An African summer life is the inspiration behind this year’s Holmes Brothers summer range.
“A lifestyle filled with surfing, palm trees, bonfires, flip flops, bunny chows and beer is the nostalgic imagery that we’ve embraced.“ says ace goofy foot surfer and originator Gary Holmes. “We have you covered,” he adds with a smile.
Launched at the famous Freak Store chain in the Japanese fashion capital of Tokyo in late July, and virtually sold out in days, the range is a full portion of Hawaiian print shirts, bowling shirts, board shorts and walk shorts.
Holmes Brothers is a local-is-lekker success story that has made a splash internationally. The brothers combine their authentic Durban roots with studies fine art and textile design to create a fashion label that is quirky, multi-cultural and supremely easy to wear.
Although firmly rooted in SA, the Brothers use diverse trends and influences from as far afield as Japan, New York and London as inspiration, breathing life into a brand that resonates across the world. The brand has participated in SA Fashion Week over numerous years and has been featured in international publications such as Drapers Record, London, Elle-U.S edition, Nylon USA and Collezione Sport & Street Europe. The incredible response to being sold abroad has also translated to fantastic sales in the Holmes Brothers stores in Durban (La Lucia Mall and Watercrest Mall), Johannesburg and Cape Town. For the international market the Brothers have a store in Marseille, France and are launching an online retail platform aimed at Japanese customers.
To keep the authenticity and integrity of the brand crystal clear, Gary feels strongly about the origins and the manufacture.
“We have to take a stance regarding how we put our threads together and have decide to keep our manufacturing 100% local. With the purchase of a Holmes Brothers garment, you can take pride in the fact that you bought something made in South Africa, designed by people who love what they do.”
The company also takes great pride in its social responsibility to the community and the planet. For example, all the wood for the shop interiors is reclaimed and even the shopping bags are made from off-cuts and unused fabrics. Holmes Brothers has also sponsored the menswear award at the Durban Institute of Technology’s fashion design school for the last 6 years.
The 2017 summer range is available in store and in the Homes Bros on-line store now at https://holmesbros.co.za/collections/all