Priyanka Chopra ends relationship with Nirav Modi brand

Priyanka Chopra, who featured in one of the advertisement campaigns for Nirav Modi, has terminated her contract with the brand in light of allegations of fraud against billionaire jewellery designer, the actor’s spokesperson said today.

Earlier this month, the state-owned Punjab National Bank (PNB) said it had detected a Rs 11,400 crore fraud where Nirav Modi allegedly acquired fraudulent letters of undertaking from a branch in Mumbai to secure overseas credit from other Indian lenders.

The actor had appeared in a TV commercial for the brand along with Sidharth Malhotra. “In light of recent allegations, Priyanka Chopra has chosen to terminate her contract with the Nirav Modi brand,” Priyanka’s spokesperson said in a statement.

Sidharth had earlier told PTI that since his contract with the brand was already over, he will not seek any legal action. Actor Bipasha Basu, who featured in Gitanjali Gems advertisement, has claimed that the brand, owned by Modi’s uncle Mehul Choksi, continued to use her pictures even after her contract expired. Her spokesperson, however, has clarified that she was not seeking any legal action against the company.

It was previously reported that Chopra was suing Nirav Modi brand. Dismissing the reports, Priyanka’s spokesperson had issued a statement saying, “There are speculative reports that Priyanka Chopra has sued Nirav Modi. This is not true. However, she is currently seeking legal opinion with respect to terminating her contract with the brand in light of allegations of financial fraud against Nirav Modi.”


About Indianspice Staff Reporter

Report and write stories for Indianspice.co.za. It is our ambitious goal to cover issues/events/news concerning South Africa and the diaspora.

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