Content marketing (n.): The use of storytelling to build relationships with a digital audience by providing them with something entertaining or useful.
ADVERTISING: So what is the best option for your business goals? The two most effective content strategies we employ with our readership on Indian Spice is Native and Sponsored content articles.
Native advertising is a form of paid media that matches the form and function of Indian Spice brand. Visually matching the design, and it covers a topic that interests our website visitors.
An example of one of our native advertising clientele is the popular food brand, B. Nagiah’s, we’ve created the following paid strategy campaigns for them.
- Video Content: Famous Chops Chutney Recipe with B. Nagiah’s
- Weightloss Content Piece: Sabja Seeds Aid Weight Loss
- Recipes Content Article: A Kebab kinda Weekend With B. Nagiah’s
Sponsored content refers to a brand that “sponsors,” or pays for, content and gets to sit alongside the content.
One-third of Millennials admit to buying or signing up for something after seeing a sponsored post according to Collective Bias.
While consumers reject advertisements most don’t dismiss sponsored content. There is a sense of appeal in reading or viewing the content, the curiosity level of the reader increases. Sponsored content itself leads to increased relevance and engagement that’s malleable. Consumers trust sponsored content more than traditional digital advertising.
Cost of Sponsored Post on Indian Spice?
Minimum cost is $250 USD / approximately R3700 ZAR
- Whatsapp service and Newsletter advertising costs on request
- Viral video packages are also available on request.
- To learn more about booking an advert with us click here
All advertising is subject to Indian Spice publishing terms and conditions.