A video of a South African man -who has been identified as Adam Catzavelos – using the k-word to refer to black people while at a beach has fueled outrage on social media.
The man is seen recording a 20 second-long video of himself with a hat and sunglasses on saying the following: “Let me give you a weather forecast here. Blue skies, beautiful day, amazing sea and not one k^ff^r in sight. F*cking heaven on earth. You cannot beat this…”
The video was shared on Twitter by TV personality and businesswoman Farah Fortune.
Catzavelos wife is Merchandising Director at Nike
Backlash against his wife who is a senior executive at Nike has also started with social media users calling for a boycott against the sports brand.
Nedbank & radio station 702 distance themselves from racist Catzavelos
Nedbank and 702 have strongly condemned the racist rant of Adam Catzavelos. The banking institution also confirmed that Catzavelos is not an employee of Nedbank. However, he took part in a Business Accelerator Programme four years ago (2014).
He was profiled on a radio show hosted on 702 and the Business Accelerator programme was sponsored by Nedbank, along with other entrepreneurs.
Social media users reacted to the video, expressing their anger and disgust. Some pointed out that the video is reminiscent of the 2016 social media post by estate agent Penny Sparrow which referred to black people at the beach as ‘monkeys’.
Sparrow was reported to the South African Human Rights Commission and ordered to pay a fine of R150,000 for the post.