Shaazia Adam shines alongside Lakme designers at SA Fashion Week

The South African Department of Arts & Culture (DAC) invited IMG Reliance to represent India for the first ever BRICS countries fashion showcase happening at South Africa Fashion Week.

It was Mozambican/South African designer Shaazia Adams who captured our attention with her masterpiece collection on the ramp. 

Their designs showcased their sustainable fashion collections among designers from other BRICS countries such as Brazil, Russia, China and South Africa.

Two designers from Lakme Fashion Week (LFW) have also showcased their crafts at the event.

Designers Antar-Agni by Ujjawal Dubey and Ka-Sha by Karishma Shahani Khan represented India at the BRICS fashion showcase which took place on Wednesday and Thursday.

Designers Antar-Agni by Ujjawal Dubey and Ka-Sha by Karishma Shahani Khan will represent India at the BRICS fashion showcase that took place on Wednesday and Thursday. 

The showcase ends today, 27 October which closes off the 21st edition of South Africa Fashion Week in Johannesburg.

Watch their designs flow in these videos below

Gautam Vazirani Strategist and Curator, Sustainable Fashion at IMG Reliance Fashion spoke at the the BRICS fashion forum on sustainability on Friday.

“We are delighted to support the first ever BRICS fashion showcase / business forum in South Africa and have some of the best emerging designers from Lakmè Fashion Week represent India and its artisanship in textiles and fashion through IMG Reliance.

“I would like to congratulate the Department of Arts & Culture, Govt. of South Africa for this wonderful initiative and for creating a forum to celebrate culture, fashion, textiles and innovation as a means for greater creative and economic collaboration between the BRICS nations,” Smriti Zubin Irani, Minister for Textiles, said in a statement.

Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance says that India is creating some of the most exciting young designer talent and through this engagement with South Africa Fashion Week they aim to present India’s talent to the world.

Hosted during the South African Fashion Week, the Inaugural BRICS Fashion extravaganza seeks to showcase textile and retail opportunities within BRICS countries; and to create a market access and consumption of fashion among BRICS countries.

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