It is no secret that piracy sites like TamilRockers pose a huge threat to movies.
Vijay’s latest film Sarkar was leaked within a few hours of its release and so was Vada Chennai and Thugs of Hindostan.
A couple of weeks ago, rumours were abuzz that “2.0 was coming soon on the website” — following a tweet from an unverified handle of TamilRockers’ (later suspended) threatening to leak Rajinikanth’s much-awaited sci-fi film. However, eventually, TamilRockers claimed they never had an account on Twitter.
With the magnum opus hitting the screens tomorrow, we hear team Lyca Productions is working round the clock to fight piracy. Executive producer Sundar told indianexpress.com, “We have got a ‘technical’ team of ten people who are involved in this. I don’t want to elaborate much on the measures we have taken to curb piracy because it needs to be ‘silently dealt with’. We met the authorities concerned in both Chennai and Delhi and they assured us that some concrete steps will be taken. Also, I am sure ‘links’ won’t open if someone searches for 2.0 online.”
One of the publicists of 2.0 said he “doesn’t understand how the process works”, but assured, “someday TamilRockers will be nabbed.” The publicist insisted, “as an industry, we need to reduce the demand for piracy, and take a larger look at how they thrive. That is through the income they get from the ads they host on the sites. They don’t make money from the direct downloads.”
According to treasurer SR Prabhu of Tamil Film Producers Council, fighting piracy is similar to ‘clearing the garbage’. “We do try and keep our circle clean, but somehow, someone or the other keeps littering the space.” Prabhu said, “Say, one domain is blocked, they come up with another. And it becomes tough to track them. So far, we have blocked close to 900 illegal movie download sites and requested the Information and Broadcasting Ministry to look into this. These websites change their domains often. Additionally, we have sent representations to them yesterday.”