DURBAN: Lotus FM seems to be on the uptake after a tumultuous 3 years that impacted their listenership figures.
The Indian lifestyle radio station bagged 3 Liberty Radio Awards after receiving 8 nominations in various categories.
The popular ‘Breakfast Xpress’ show won in the category of Radio Documentary (Combined) with a tear-jerking yesteryear peace titled “1860” that paid tribute to the arrival of Indians in South Africa.
The documentary showcased the brand’s commitment to informing and educating the now generation about the South African Indian Heritage.
The ‘Breakfast Xpress Team’ comprises of O’Neil Nair (Presenter), Shaastra Nagesar (Co-presenter), Yashika Ramautar (Producer) and Althaf Suleman (Sports Presenter).
The Liberty Radio Awards are an indication of the stations ability to have employed the best strategies to build, attract and retain audiences, and most importantly yield a competitive edge to contest with other radio stations in South Africa.
Lotus FM forms part of the South African Broadcasting Corporation’s (SABC) stable of radio stations. The station’s listenership hit a record low of 127000, a loss of 154000 from January 2016 to September 2018 now the station has peaked at 140 000 with the recent stats released.
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ABOUT: Lotus FM is the only Indian radio station with a broadcasting footprint that covers a large area of South Africa. The station is steadfast on promoting social cohesion and caters for the five linguistic groups, Hindi, Tamil, Telugu, Gujarati and Urdu.