Forbes has just released their much-anticipated 30 under 30 list for 2019, and ‘MomSays’ founder Shanèy Vijendranath has been named as one of SA’s most influential under-30’s in the 2019 Business category.
#SOUTHAFRICA: According to Shanèy, “Having MomSays recognised and rewarded by Forbes is an honour. I am incredibly proud of what we have built with our platform and I hope this achievement shows all moms that are entrepreneurs out there that you just need to keep at it. This isn’t just a personal win for me, it is also a win for the mommy bloggers community in South Africa which sometimes doesn’t get the credit it deserves in the influencer space.”
This year is the fifth edition of Forbes 30 under 30 list, which celebrates young game-changers in creative, technology and business. The voting process systematically works through hundreds of entries and individually researches and verifies each business.
MomSays was recognised for its innovative approach in connecting companies with moms. When Shanèy became a first-time mom, she quickly recognised a need for a platform where moms could review products and get product advice from the people who can give the most accurate insight: other moms. In SA, 60% of household buying decisions are made by women, and many of them are moms.
Forbes recognised Shanèy and ‘MomSays’ for identifying an incredibly strong market and finding creative ways to tap into it.
Thanks to a user-friendly platform and the power of word-of-mouth marketing and social media, MomSays has grown exponentially and is fast becoming the go-to resource for moms across the country when they’re in need of product advice.
The recognition from Forbes is proof that MomSays is addressing a crucial business need in a very powerful buying market.
MomSays is a unique resource for moms who are looking for unbiased, trusted advice from other moms regarding the best product solutions for their families. And before you brush this aside as ‘just mommy talk’, consider this:
- 60% of the 18 million female consumers in SA are the primary buyers in their households.
- 65% of moms trust what other moms buy in the retail market.
- 83% of new moms are millennials of which 46% trust the recommendation of other parents above any other channels.
According to global trends and research company Nielsen, “ first-time moms tend to be unsure about the delivery and reliability of products. They rely on trusted advisors for product recommendations and become averse to trying new products, unless otherwise advised. Brands therefore have a short window of time to capture and retain their trust and loyalty”.
With this clear need for reliable information in the market, MomSays has created a data analytics platform that helps brands engage with new moms by utilising the collective knowledge of 1000’s of experienced moms in South Africa. MomSays creates opportunities for companies to effectively engage with this influential demographic in a way that produces results.
Depending on the product or brand, MomSays makes use of its extensive network of influential moms to facilitate product testing, brand events, exposure, panel discussions and social media activations.
MomSays gets this influential network to interact with – and talk about –brands and products across various platforms.
According to Sureshnie Rider’s, local radio presenter and MC, “As a Mum, I wish I had a portal like MomSays when I started out my Motherhood journey! This is a tribe of women who help you navigate the tricky roads you might find yourself on when you’re trying to get the right products and items for your little one. This site will save you time which becomes super limited as a new parent and it will help you save because parenthood is expensive! Congrats guys! I’m in love with your tribe!”.
About MomSays and Mompreneurs
In addition to product information, MomSays also provides a platform for Mompreneurs to connect, collaborate and network with each other.
Mom tribes are quickly becoming the most powerful form of personalised marketing in the industry because it is authentic. The fast-growing MomSays ‘tribe’ is a network of mompreneurs who support and collaborate to create an industry of strong, successful moms who all have significant influence in their respective circles.
What makes this such a fascinating enterprise is the variety of businesses that are being created by mompreneurs. These range from product blogs to coding and start-ups in the financial sector.
With a platform giving them a voice and connecting them with relevant brands, the MomSays tribe is set bolster the buying power of moms in SA and revolutionise the way brands approach them.
Take a look at their quick explainer video that places everything in perspective.
About MomSays founder, Shanèy Vijendranath
Shanèy Vijendranath is a wife, mom of three and an innovative businesswoman. She is the co-founder of the award-winning parenting blog – You, Baby and I – and is the Chapter Lead for SoGal Johannesburg.