Personal care brand Oh So Heavenly from Clicks stores goes international

Wipro Consumer Care has has signed agreements to purchase the popular South African brand Oh So Heavenly and its holding company Canway Pty Ltd.

Wipro Consumer Care has has signed agreements to purchase the popular South African brand Oh So Heavenly and its holding company Canway Pty Ltd.

Oh So Heavenly is an iconic personal care brand in Southern Africa, selling exclusively through Clicks, one of the leading Health and Beauty retailers in South Africa.

The company, Canway has one manufacturing plant and R&D center in Durban with the Oh So Heavenly products reaching consumers in Zambia, Mauritius and the United Arab Emirates.

Most Loved Brand

The brand ‘Oh So Heavenly’ has been voted as the “Most Loved Brand” by Clicks shoppers for 8 out of 9 years since this award has been given, thereby consistently beating leading global brands.

The consumer confidence in Oh So Heavenly has seen the brand maintain as the leading buy in multiple categories such as Bath & Shower, Hand Creams, Fragranced Body Sprays, and Kids Products. It is a leader in the gifting segment that constitutes a large portion of the South African personal care market. Dr Sole and IQ have been marketed for over a decade. The Iwori brand, enriched with key organic African ingredients, was recently launched with considerable success.

Commenting on the transaction, Mr. Nagender Arya, President (East Asia, Africa, and Europe), Wipro Consumer Care, said, “

Nagendra Arya President of Wipro Consumer Care
Andre Barnard CEO of Canway and Nagendra Arya President of Wipro Consumer Care (East Asia, Africa and Europe)

This is our 12th acquisition in the last 16 years. This acquisition gives Wipro Consumer a significant entry into South Africa and other African markets. It is an important milestone for us given our vision of being among the top 3 players in personal care in Asia and Africa. We are excited to be in South Africa the largest personal care market in Africa and the second-largest economy of the Continent. Canway is an ideal company to partner with as the team is remarkably passionate and entrepreneurial”.

Commenting on the acquisition, Andre Barnard, CEO of Canway, said, “This is a momentous occasion for us. I am happy and excited that our brands and the operating company framework under Canway are now part of the Wipro Group. This gives us the immediate access to resources that will help us grow faster. It will enable us to unlock the true potential of our brands. Wipro shares our view about retailer exclusivity and the focus on building brands with local consumer insights as well as in driving operational efficiency. We are confident that with Wipro’s marketing expertise and its international distribution network, we will significantly expand our geographical presence and take our brands to new heights.”

“This acquisition enables us to grow in South Africa and African markets by leveraging the strong consumer understanding of the team here in South Africa. The brand portfolio can be expanded further to other international markets where Wipro has a strong footprint” explains Mr. Deepak Chandran CFO, Wipro Consumer Care (International)

About Wipro Consumer Care & Lighting

Wipro Consumer Care and Lighting a 1 Bn USD business, is among the fastest growing FMCG businesses. Wipro Consumer Care businesses include personal wash products, toiletries, personal care products, wellness products, electrical wire devices, domestic and commercial lighting and modular office furniture.

It has a strong brand presence with significant market share across segments in India, South East Asia, the Middle East and Africa. It has 16 manufacturing units in China, India, Indonesia, Malaysia, Philippines and Vietnam and has state of the art R & D facilities in India and Malaysia.

Its brand portfolio includes Santoor, Chandrika, Glucovita, North West and Wipro Smartlite in India. Enchanteur, Safi, Bio- essence and Romano are market leaders in ASEAN Countries. Yardley sells in over 40 countries.

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