Casino game developer NetEnt has revealed a new part of its plan to grow its brand in the lucrative Asian gaming market. It has launched a new online slot game made for the East Asian market. There are around 650 million gamers in China, reveals a report by Niko Partners, 67.6 million gamers in Japan, and 14.5 million gamers in Taiwan.
23.4% of Indian gamers spend seven hours a week playing online games though and a growing number of people in the country are playing online casino games. Around $60 billion is spent on gambling each year in India and NetEnt’s new releases aimed at the Asian market mean there is also room for growth in the region as a whole – not just in East Asian countries.
Making Games That Appeal to Specific Regions
The Who’s the Bride slot game is the sort of online game that could potentially be a huge success with East Asian gamers. It is hugely important for gamers that the game feels local to them. Localization of a game doesn’t just mean changing the language, it also means adding elements such as colors, characters, and traditions that the target audience understands and enjoys.
Who’s the Bride is an online slot about an East Asian wedding and the four women on the game’s art are the brides. They wear traditional bridal outfits such as a red and gold robe with a dragon on it and gold decorations in their hair. In China, 10.14 million marriages were registered in 2018 says SCMP, 58.9% of people in Japan are married, and there are around six married couples for every 1,000 people in Taiwan, confirming that a bridal slot game is something that gamers in the region will be looking for.
There are already several games that Asian gamers might enjoy, such as Sweety Honey Fruity found at NetEnt, a slot game about fruits like the star fruit which is grown in some areas in southeast Asia. The Twin Happiness slot is also suited to gamers in Asia, with symbols such as the lantern being very important in Asian celebrations.
In the past, this Swedish company has largely used themes enjoyed by European gamers for its slot games. Finn’s Golden Tavern is a slot that uses the mythical Irish leprechauns, the Scudamore’s Super Stakes Slot uses the popularity of English horse trainer Peter Scudamore, and the Vikings Video Slot is about the Vikings TV show about people who once lived in Scandanavian countries. It’s positive to see a European developer make games for regions like Asia and we can’t wait to see if it will also begin to make games for Indians at home and in South Africa.
What Else is NetEnt Planning for Asia?
NetEnt has released several slot games for Asian gamers since last year and the developer has confirmed that it is planning more. It’s unclear when the next game will be released but as Southeast Asia is the fastest-growing games market, says Newzoo, the company will want to offer another new slot soon.