NEWS: First Hindustan Unilever announce their decision to drop the term ‘fair’ from their beauty brand and now L’Oréal, the world’s biggest cosmetic company, has revealed their move to eliminate the terms referencing “white”, “fair” and “light” from its skin-evening products, reports India Today. The L’Oréal flagship product ranges include Garnier Skin Naturals White Complete Multi Action Fairness Cream.
A L’Oréal Group spokesperson said the company acknowledged the legitimate concerns about the words used to describe its skin-evening products, reports Business Standard. “We have, therefore, decided to remove the words,” the spokesperson added.
Unilever and L’Oréal are two big players in the global market for skin whitening creams, reports the New York Post. Their products are used in many Asian, African, and Caribbean countries where fair skin is often considered superior. In such places, cosmetic companies advertising skin-lightening products might stigmatize people with darker skin tones.