The Fry Family Food Co. is rolling out improved versions of their Traditional and Spiced Burgers. The burgers have been revamped with a new formula that promises more protein and better taste. The product range of Fry’s remains South Africa’s top meat alternative brand leading in plant-based innovation meals. Recent new technologies in their production line have allowed the company to improve its burger offering in line with global trends.
Who doesn’t love a juicy burger!
Fry’s burger range has always been a firm favourite with families looking for a convenient and healthier alternative to meat. Burgers are an ideal quick, delicious meal that satisfies the fussiest of eaters. The new formula Traditional and Spiced Burgers are juicier and tastier and higher in protein (the Traditional Burger will now have 27% more protein, and the Spiced Burger will have an extra 14%).
Crafted with health and taste buds in mind, these burgers are great for the whole family, offering all the health benefits associated with a good source of protein. As plant-based burger alternatives, they are also non-GM, cholesterol-free and a source of fibre.
“The revamped versions of these favourites are really delicious and are such a good source of protein! Perfect for the whole family,” says Tammy Fry, Director at The Fry Family Food Co. “For anyone who thought it was impossible to get enough protein from plants, Fry’s has proven that we can go Beyond the Impossible for our consumers’ health and taste buds.”
These improved formula burgers will be in the frozen section of major retailers from August at the recommended retail price of R46.99 per pack. Look out for the red tag that says, “Improved Recipe”.
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