Deejays and content creators face new hurdle with Facebook as the social media platform clamps down with new broadcast streaming policies.
The impact of the global lockdown has impacted the creative industry which has seen a decline in the number of new soundtracks, and Bollywood movie releases. With strict guidelines in place, limiting social gatherings, clubs, bars and entertainment venues have literally shut doors during the coronavirus crisis. Music artists are now making the connect by streaming to fans through livestream and social media platforms like Facebook, TikTok, Instagram Live, and a host of other app driven software. Music deejays have also found themselves literally out of a job resorting to alternatives using social media platforms joining the ranks of bedroom DJ’s.
With the limited stream of income, some DJ’s have begun commercializing their social media presence with music live streams and packaged content videos. Now, the free ride enjoyed by bootlegging DJ’s and content creators on digital platform Facebook comes to an end on Thursday, 01 October 2020. The social media giant, Facebook, will be clamping down even harder to protect music and artist rights. This after the social media company issued a new Terms of Service (ToS) that prohibits the broadcasting of music content. In reference to music performances streamed Facebook’s platforms, the terms of service, Section 4 Subsection 5.2, it references Music Guidelines. Facebook states that its products including other owned entities are for “family and friends,” – not musicians. As explained by the social media company,
“We want to encourage musical expression on our platforms while also ensuring that we uphold our agreements with rights holders. These agreements help protect the artists, songwriters, and partners who are the cornerstone of the music community – and we’re grateful for how they’ve enabled the amazing creativity we’ve seen in this time.”
What happens to content creators, digital radio farms and DJ’s violating the ToS?
This Facebook ToS clause explicitly states the following, “You may not use videos on our Products to create a music listening experience“
Facebook has moved to a faster algorithm to start tracking violations, once a DJ or content creator violates the new rules, a red flag immediately previously landed you in Facebook jail. But it doesn’t end there, there will be no breach warning, all associated profiles and Facebook pages and groups will be deleted outright. There will be no negotiation with the platform as stated in their ToS, “Your page, profile, or group may be deleted”.
We want you to be able to enjoy videos posted by family and friends. However, if you use videos on our Products to create a music listening experience for yourself or for others, your videos will be blocked and your page, profile or group may be deleted. This includes Live.Facebook ToS
You may not use videos on our Products to create a music listening experience
We want you to be able to enjoy videos posted by family and friends. However, if you use videos on our Products to create a music listening experience for yourself or for others, your videos will be blocked and your page, profile or group may be deleted. This includes Live.
Unauthorized content may be removed
You may not be able to post or access videos containing music in every country of the worldFacebook ToS
As of 01 October, the system will not need any user to report content as it will automatically flag DJ’s and content creators. The streaming platform content identification systems have been revamped to give royalty and commercial rights organisations protection of their artists content. Social media platform Twitch also revised their terms of service to specifically single out bootleg DJ’s as those who violate their terms of service.
Facebook’s also looking to add new warning prompts in live-streams that will alert creators to music use that could cause restrictions.
“These notifications are intended to alert you when our systems detect that your broadcast or uploaded video may include music in a way that doesn’t adhere to our licensing agreements.”
DJs are essentially copyright thieves to Facebook
The following relates to the rise in the number of DJs streaming content with music from the comfort of their homes. Facebook also says that it’s looking to make its notifications clearer, giving users more time to respond. “And if your video is muted or blocked, we’ll make it clear what actions you can take to stop the interruption.”
Facebook hasn’t responded to questions around online radio farms and how this will be approached.
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