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'ENJOY ENJAAMI' BY DHEE FT. ARIVU

WATCH: The Tamil protest song ‘Enjoy Enjaami’ that’s lighting the world up with 100m views

‘Enjoy Enjaami’ tells the story of exploited tea plantation labour and was an immediate hit, with cross-cultural appeal in India and the diaspora. The hit, written by Arivu with the stunning Tamil vocals of Dhee, is as much a serious protest piece as it is about killer dance beats.

The song is clear about the link of the people with the land, and how they built so much infrastructure in India, Sri Lanka, Malaysia, Mauritius (and South Africa) and then we’re sent back to the cities without benefitting from any of the land they worked on.

The video and music have their fair share of African influences, but the rap is not out of place. Rap was always the musical voice of the oppressed, poor and disenfranchised. “If rap is about story-telling, my grandmother is the world’s best story-teller,” says lyricist and singer Arivu, featured in the video that has gone viral with over 10 mil…

‘Enjoy Enjaami’, sung by Dhee, is the story of Valliammal, Arivu’s grandmother, who fondly used to address him as ‘Enjaami’ (‘en saami’, meaning my God).

“Usually all my songs are political and I get a lot of criticism but somehow this song has earned an universal acceptance. But this song too is ‘politically loaded’. I talk about people’s issues through the song. Maybe because I talk about the origins of civilization, before caste and other discriminatory practices came into existence, everyone could connect to it. But I am very happy with the song’s wide reception. My ultimate aim is to bring people together and fight against inequality.” Arivu told a news portal.

Dhee took to social media to thank fans for what she sees as an important political statement.

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