Sureshnie Rieder, who left 5fm and the Roger Goode show at the end of March 2021, announced her new job at media company Primedia on Facebook.
SABC underwent a slew of retrenchments and voluntary resignations this year, at one stage shedding over 600 jobs. Her leaving statement began:
And in a reference to her leaving statement, she announced her new start:
Primedia is a large media house, the home of 702, Eyewitness News, KFM, 947, Cape Talk and other key titles. The business has always had a strong presence in radio and made some strong moves into the digital space with the Eyewitness News platform. Clearly her radio skills will translate well with the privately held corporation.
Where is Sureshnie Rieder’s new job?
Primedia was established in 1994 and its listing on the JSE Securities Exchange was completed in April 1995. Primedia remained listed on the JSE until 1 October 2007, when its listing was terminated following a successful private equity transaction (scheme of arrangements). The Primedia Group is backed by Mineworkers’ Investment Company (MIC), Ethos, the FirstRand Group and the Old Mutual Group (Old Mutual Private Equity and Old Mutual Specialised Finance) who are major shareholders. Primedia’s advertising businesses are located principally in South Africa. This includes radio broadcasting, outdoor advertising, commuter and other out of home media opportunities, and spans both the traditional and non-traditional media sectors.