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About Indian Spice

Indian Spice a digital Indian news service in South Africa serving latest daily news for the South African Indian community & the Indian diaspora.

ADISHAKTI MEDIA: The news platform Indian Spice serves the latest Indian news, trending entertainment news stories & rich Indian lifestyle content to a South African Indian audience.

The South African news service Indian Spice, gives the global Indian diaspora audience an indepth look into the life and times of the South African Indian. Curating the key topical news stories, current affairs and lifestyle and Indian culture content that is relevant to this niche audience market.

Indian Spice is a collective of hungry newshounds, some amazing maverick storytellers, editors, content producers, designers, analysts and reporters. Statistically over the past two years – 2019 and 2020 – has reached close to a million unique website visitors and reached over 2 million users across most popular social media platforms.

News for the South African Indian & Indian diaspora

Sharing stories and news content that matter to our generation is what makes us different at Indian Spice. We aim to publish quality news content for the South African Indian community as well as presenting the latest South African Indian-interest news and lifestyle stories.

We make sense of the systematic chaos that is the world today and seek to bring you the story, however you want it – on your phone via our popular Whatsapp service or through videos, op-eds, news infographics, animations and news documentaries.  

Being a virtual newsroom our team functions outside the office, sometimes in pyjamas (if they wear any) in their home or in a coffee shop or in a shared space. Producing relevant Indian lifestyle content, trending Indian news & the latest entertainment news for our readers.

We live by a hunger to know and have it all, and that’s what Indian Spice strives to appease through its unbiased looking glass. 

Consumer marketing

Indian Spice holding company ADISHAKTI MEDIA has over the past three years shaped and executed strategy around consumer marketing for the South African Indian.

With has been able to give businesses effective advertising campaigns on Indian Spice.

With consistent in-house research of consumer behavior, a user’s digital footprint and patterns of interest we have been able to speak to elusive Indian consumer on their terms. This valuable research, has given our advertising clients and agencies, positive outcomes on advertising and content campaigns.

From live international events, Bollywood concerts, cheap flight offers, home shopping, travel package holiday specials especially to destinations like India, Mauritius rank high on lifestyle interests of the South African Indian consumer shopping list. Learn more about our consumer marketing by emailing us here

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