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Diwali, Christmas and Eid: How Bollywood times the release of blockbusters

Bollywood releases

Bollywood’s filmmakers have always aimed to release their movies on festival weekends. Many stars have managed to slot their films for an Eid, Diwali, or Christmas release and, consequently, received an overwhelming response by attracting crowds in larger numbers. Bollywood Eid films tend to do well every few years. While Shah Rukh Khan and Aamir Khan are known for their Diwali and Christmas releases, no one can beat Salman Khan when it comes to launching films on Eid. Since the 1990s, Eid has emerged as a peak business time for Indian movies. Apart from the Khans of Bollywood releasing their movies on the auspicious festival, many other films have opened on Eid in the last couple of years and emerged as blockbusters. On the occasion of Eid-ul-Fitr 2021, let’s take a look at the evergreen movies that tried their luck …

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